Maybelline New York's Volum' Express 'The Colossal'

I love it. Lets just leave it at that. This readily available product was released quite some time ago by Maybelline and has been somewhat of a hit since then, and in its signature yellow tube you can't miss this one on the shelves. Maybelline claims that it produces 9x the volume in just one application with its 'collagen formula', I'm not sure if its that great, but its pretty damn good,
The formula used in this wonderful everyday creation doesn't clump too much and isn't excessively thick leading to droopy eyelashes, which isn't what you want especially if you have just curled them, or at any point for that matter. The only thing that gets me with this product is that you have to really apply it a couple of times in a row to get nice even coverage, but once you get it on, there is no mistaking that it really can be colossal. In a couple of strokes of the wand, which for the record isn't too bad, but it is bristly and not a flexible rubber brush, your eyelashes gain instant length and a subtle volume, for me, using this product is more about the fact that it lengthens and separates well without sticking together. This bad boy also dries fast so that you can finish your look without having to wait around for what seems like an eternity trying not to smudge it as you do for some of MAC's mascaras such as the 'Zoom Fast Black Lash', which whilst it looks great once its on, I find that it has a terrible brush for its somewhat more liquid-than-usual formula.
There has been some talk that this product has somewhat of a strange smell and to be perfectly honest it does but it isn't that bad, you wont notice it when its on and dry, you know what, lets put it this way, there are much worse ones *MAC's damn 'Zoom Fast Black Lash', if you want one that really does smell bad... go for that.* And just for the record here, Im not trying to pay out MAC cosmetics, I love them, but they really need help with some of their mascaras...


Price: About $12-$15 from any standard retailer, E.g target, Kmart, Myer, even some supermarkets sell it
Weight: 9mL
Clumping: very minimal
Colours: glam black, classic black, glam brown
Volume increase: medium increase
Lengthening: substantial
Curling: minimal, best used with an eyelash curler
★★★/★★★★★